Learning how to talk about your brand

At the risk of sounding like a broken record, your brand is not your logo. It’s an experience. There are a lot of elements that make up your brand, that when working together, help define it. Among them is your messaging; your words. Learning how to talk about your brand, in a way that your customers understand, is important. Words… »

Surprise and delight your customers

Chances are, if you’re a service based professional, you’re looking for ways to surprise and delight your customers; little things you can do to enhance their experience. It’s not an easy task and much like the blogs you read, it’s likely been done before. What hasn’t been done before is the way YOU do it.  It’s not enough these days… »

What deficiencies does your brand scorecard reveal?

If you follow me on Instagram, you may know that Mr. Little and I are doing some remodeling. We’re making over our master bathroom, which has meant that I’ve been on the customer/purchasing side of things over the last few weeks, rather than the business or service provider side. From interviewing contractors to purchasing plumbing fittings and finishing materials, I’ve dealt with… »

Has your package gone rogue? A lesson in brand consistency.

I say it often, but I think it bears repeating—your brand is more than just your logo or your website. Your brand is a culmination of those things, that together, create an experience for and an impression on your customers. And with that, it’s critically important that the impression you make is the same (or at least similar) in all places. In… »