Surprise and delight your customers

Chances are, if you’re a service based professional, you’re looking for ways to surprise and delight your customers; little things you can do to enhance their experience. It’s not an easy task and much like the blogs you read, it’s likely been done before. What hasn’t been done before is the way YOU do it.  It’s not enough these days… »

Has your package gone rogue? A lesson in brand consistency.

I say it often, but I think it bears repeating—your brand is more than just your logo or your website. Your brand is a culmination of those things, that together, create an experience for and an impression on your customers. And with that, it’s critically important that the impression you make is the same (or at least similar) in all places. In… »