Has your package gone rogue? A lesson in brand consistency. posted on February 8, 2016February 6, 2016 in Business, Designtagged: audit, brand consistency, brand experience, brand package gone rogue, brand site audit, branding, customer experience, double standard, inconsistency, little and tiny, online experience, san diego restaurant, shame, website I say it often, but I think it bears repeating—your brand is more than just your logo or your website. Your brand is a culmination of those things, that together, create… »
