Hi, I’m Morgan.
I’m a little creative.
Quite literally.
According to the internet, I’m technically a dwarf. But my height may be the only thing about me that’s small. I’ve got a big mouth, a big personality, and lots of big ideas.
a little creative is my small but mighty graphic designer alter ego where I create identity, print, and packaging design. Fun-loving in spirit and bullshit-free in execution, my focus is on creating design solutions that are both purpose-driven and goal-oriented. After all, design is more than just making pretty.
My design aesthetic is a clever mix of creative and analytical; I love details, digging deep with thought-provoking questions, and believe good design is rooted in function as well as form. Dog crazy with a love of happy hour and all things carbohydrate, I’m passionate about helping people create memorable brand experiences through design.
more than you care to know
A former science nerd and current corporate desk jockey, my career has taken a bit of a winding path. I’ve worked for both large corporate entities as well as 10-person, mom and pop shops in a variety of industries. In 2010, I went out on my own as a full time freelancer, where I spent 7-10 years before returning to W2 status. I’ve been on all sides of the proverbial fence which has taught be how to be adaptable to just about any situation. And while the details of the physical work may change, it’s the culture of the organization that I find is most important.
I talk too loud, and sometimes I snort when I laugh. I’m equally enthusiastic about all things good and bad, I’m a terrible driver (because of that whole dwarf thing), a sucker for bad dance movies and coming of age stories, and I like to sing about everything (not well, mind you).
I admire all kinds of people from all sorts of places, but find that those who share my values are with whom I fit best and can best serve. I’ve got five core values that guide the way I work and live. I call them my High Five.
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ConnectionI'm allergic to small talk and am more interested in forming deep connections with people. Small groups and intimate conversations are my jam, the kind that occur when people get vulnerable and let their guard down. We all have closets full of shit but it's in the process of clearing them where true connections are formed.
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HappyLife doesn't wait for any of us to get started. As Ferris Bueller says, "Blink and you might miss it." I want to explore far away places, try new things, meet new people, and experience unbridled joy. My motto: treat every day like a party and find the fun in everything.
Because laughter really is the best medicine. Unless, of course, you have diarrhea...
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HonestyI am honest to a fault and willing to take a stand for what I believe. I do what I say, say what I do, and follow through on my word. I believe it's possible to have difficult conversations without argument and with me, there's no pulling punches. I'm a straight-shooter with a no-bullshit approach. A lovable hard-ass, if you will.
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TimeWe live in a crazed world where hustling is cool and everyone is routinely over-scheduled and over-committed. Everyone's life is different, but their time is equally important. I live by a very simple rule: if you're early, you're on time; if you're on time, you're late; and if you're late, don't bother showing the up. With a few exceptions, of course.
Moral of the story: I'm on time. I expect others to be as well.
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SystemsI am equally left-brained as I am right. While the work I do can be seen as creative in the end, it’s a very structured, systematic and methodical process that gets me there. I’m married to my calendar, and believe in having organized systems in place to help guide the process and allow everyone to focus on what they do best, stay abreast of what's happening, and reduce confusion in who's responsible for what.
we LOOOOVE the logo!
–Jenn Sbranti, HWTM
a little creative, a whole lotta good
Design has the power to move people; and good design, even more so. It fosters trust, creates connection, and plays to our emotions. Done well, it can be magical. And let’s face it, everyone wants a little bit of magic.
It’s often the little things that are most memorable and can make the biggest impact. As the old saying goes, good things come in small packages and design is in the details. I practice creative problem solving and focus on design solutions that are both purpose-driven and goal-oriented. Anyone can make pretty. Pretty and functional, that’s something else entirely.
Identity Design
A logo is often a customers’ first introduction to a brand. It functions much like the business’ greeting to the world; its big hello. It’s the single most distinguishable visual element of a brand and one of the first steps in creating it. It’s also the one chance at making a first impression, because you are how your audience sees you. A well-designed logo is one that is unique, memorable, timeless, and evokes emotion. It’s also one that tells a story. Once established, all the supporting visual elements easily fall into place.
Print + Packaging
Though often overlooked, there’s something really special about the tangible quality of print. See it, touch it, hear it, taste it, smell it; those are things you just can’t do online. Cleverly designed print materials can help engage your customers in a unique way by creating an experience that’s palpable. Whether through uniquely crafted seamless boxes, or just some good old fashioned stationery, I can help you look good on paper.
Web Graphics
Carrying your brand across all mediums, with as many ways as there are to communicate, helps keep your message cohesive, consistent and at the top of your customers’ minds. Even if your primary business functions are of the in-person kind, having a website is essential to your success and one of your greatest and most powerful sales tools. From your home on the web to all your various social media outlets, it’s essential to present the same face across them all.
I actually cried writing this—not because it was hard, but because of the love and respect I hold for Morgan. How does one distill down an incredible brand journey of cracking wide open, being curious, vulnerable, inspired, courageous and fully evolved into a sentence or two?
I could not have accomplished what I have without her. I witnessed my business evolve and expand to fully represent the essence of my work, and The Possibility Experience. Her keen insights, creativity and thought partnership continues to be an integral part of my business strategy—she’s a trusted advisor, an ally of endless possibility, and someone I now call friend.
Ellen Wasyl, The Possibility Experience
a little more personal
I’m a SoCal girl from a sleepy little beach town just north of San Diego where I live and work with my family of boys, Mr. Little, and our devil dog, Logan. He’s an asshole. Take a peek at my work to see past projects I’ve created, or if you’re already convinced I’m the thoughtful and creative partner you’re looking for—excellent! Get in touch.
