Lucy Darling

Lucy Darling believes that every moment is a Darling Moment—from the joyful laughter of birthdays, to teary goodbyes on the first day of school, to the tenderness of bedtime snuggles—each moment is a memory for families to cherish. Lucy Darling creates beautifully designed, high-quality baby and toddler products that ensure every Darling Moment can be remembered and celebrated. Their aim is for families to cherish childhood years with their selection of adorable baby memory books, milestone memory-keeping products, party kits and more.

I was brought on board to support the owner and creative director with all product packaging, social media design, seasonal marketing campaigns, product catalogs, including a new identity and rebranding effort in 2021.