5 lessons about scope, time, and budget

If you’ve visited me on Instagram you probably know that I just completed yet another home renovation. And with all the recent projects and my renewed love for interior design as well as graphic, it’s got me thinking about the ways that the various areas of design overlap. I’ve distilled them down to a core set of lessons, most of… »

Stop crowdsourcing your design feedback

If you’re not familiar, crowdsourcing is the process of obtaining services, ideas or feedback by soliciting large groups of people, particularly online communities. Before we dive in, I’m not saying that all crowdsourcing is bad. However, in order for it to be done well, and provide you with valuable feedback that’s actually usable, it needs to be done right. More importantly, it needs… »

Has your package gone rogue? A lesson in brand consistency.

I say it often, but I think it bears repeating—your brand is more than just your logo or your website. Your brand is a culmination of those things, that together, create an experience for and an impression on your customers. And with that, it’s critically important that the impression you make is the same (or at least similar) in all places. In… »