Republic of Freedom

The brainchild of client turned friend, Heather Thorkelson, the Republic of Freedom is an online collective of rag-tag humans with something to say. Writing on a range of topics that affect the human condition, the Republic of Freedom advocates for both livelihoods and mindsets that help people not only thrive, but also be more free in an unfree world.

Having been a fan of Heather’s and the Republic for quite some time, it was an honor to create version 2.0 of the identity and help mold the brand into a more grown-up, mature form. Taking inspiration from abstract symbols of strength and freedom, we landed on something of a crest that emulates the strength and resiliency of the members of RoF and represents pride of individuality.

Morgan is like a branding ninja-angel who can somehow magically mind-meld with your creative vision and come up with gorgeous brand elements that are even better than what you’d imagined. I came to her for a logo and walked away with SO MUCH MORE. As in, the deliverables far exceeded my expectations, but I also now view her as a partner in brand-building. She gets it. She sees things you don’t see. Working with her helps you level up and bring it even more…and in a way that makes you see that you’ll be a huge success before you even open the gates. What an awesome experience!

Republic of Freedom

—Heather Thorkelson