Has your package gone rogue? A lesson in brand consistency.

I say it often, but I think it bears repeating—your brand is more than just your logo or your website. Your brand is a culmination of those things, that together, create an experience for and an impression on your customers. And with that, it’s critically important that the impression you make is the same (or at least similar) in all places. In… »

The Link Between Day Labor and Referrals

If you’ve never been to Southern California, a Home Depot, a lumberyard, or any similar type of construction supply store, you might not be familiar with the term “day laborer.” According to Merriam-Webster, a day laborer is defined simply as: one who works for daily wages especially as an unskilled laborer Where I live, many of these day laborers are… »

The Measurement of Success

How do you define success and what’s the currency by which you measure it? This is something that often plagues me and something I’m still working out my feelings around. A question you’ll hear frequently among entrepreneurs and the self-employed is how they define success. Much like, “What’s your passion?” or “What do you value?”, I always cringed at this question and candidly, wanted to… »

Old Tips for a New Year

Well, another new year is upon us. 2016. I am hopeful and excited about the new year and ready to put my head down and do some focused work. While I wish there was a magic pill or formula that could do #allthethings for me, life just doesn’t work that way. Life doesn’t wait for you to get started. The beginning of the year is… »